Demographics

Slovenia is a small yet beautiful country famous for its 10,000 caves, surplus vineyards, and 27,000 kilometers of rivers. It has become a popular travel destination for tourists worldwide, and 70,000 people selected it as the 10th best country in 2016. Slovenia’s population is 2.0 million with a yearly change of 0.01% and ranks 149th on the list of countries by population.

Average Salary

The average salary of a full-time working adult in Slovenia is around 1,970 EUR per month. The average salary is calculated based on the lowest and highest monthly average salary. The lowest average pay in the country is 500 EUR, while the highest average being 8,800 EUR monthly. 50% of the employees earn equal to or more than the monthly average wage. The wages are satisfactory for the citizens as the cost of living is 16.85% lower than the US with 54% cheaper rents.

Economy

Slovenia is ranked at the 27th position out of 45 countries in Europe economically. Slovenia’s overall score is more than the global average, yet a little lower than the regional average. The country’s GDP has also improved with better performance in the moderately free category for the past 3 years alongside dropshipping to Slovenia.

E-commerce in Slovenia

Slovenia’s e-commerce market is expanding, with 13% growth in the past years, contributing to the global 17%. The e-commerce market is based on B2B, B2C, and C2C transactions. It is anticipated that along with expanding existing markets, the Slovenian market has massive potential for new categories. Consumerism is a proliferating trend, and Western Europe highly influences consumer behavior. The revenue of the Slovenian e-commerce market was US$415 in 2019.

M-commerce is also a notable factor in Slovenian e-commerce as 96% of the social media usage is through mobile phones. Almost 80% of the total web traffic is generated via Android phones, while 17.2% comes through iOS.

Payment Gateways

98% of the country’s population has an account with a financial institution, and 42% of people own a credit card. However, in the e-commerce market, the most common payment method is prepaid cards, as Slovenian consumers love prepaid solutions. Other popular payment gateways include credit cards, mobiles, e-wallets, and bank transfers. Slovenian customers prefer non-cash payments it being a member of SEPA (Single Euro Payments Area).

Fig. Payment methods in Slovenia

Popular Products

The most-considered five categories include fashion, electronics, toys, appliances, and personal care. Fashion generates the highest revenue, 30% of the total, followed by toys and DIY accounting for 26% and electronics with 23% of the total e-sales.

Future of e-commerce in Slovenia

The present e-commerce market is expected to show improvement in the coming years, and the revenue is projected at $560 million in 2021. The Slovenian e-commerce market might reach $696 million by 2025 with a user penetration of 56.9%.

Dropshipping to Slovenia

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